Welcome to the human network !!!!
Am sure you must have guessed which brand am referring to..... Yet to recover from the hangover of winning some gift vouchers and goodies at the CISCO DISTI FORUM 09
which was recently held in Dubai..
DISTI'S from the all over the CISCO Emerging Markets Theatre were supposed to participate.But the economic recession didnt spare this event as well...
Traditionally conducted on a rather grand scale, this year saw a steep drop in the number of attendees and also the event being conducted on a very low profile....
At the end of the day , i realised that its indeed a HUMAN network in the true sense... The environment was so charged up and the passion these guys have for their brand and the business really amazed me....Ironically there is a combination of arrogance ,(in terms of the brand their belong to and the business they own )at the same time their humbleness and initiative to help the disti's reach out to the channel.....The energy seemed to excuberate all through and i really felt charged up...
Lots of insight about the marketing strategy, business roadmaps etc. When the whole world is stuck hard with an economic downturn, these guys see this adversity as an opportunity to acquire new partners by crushing the small players in the market.
Business , growth,competition were the buzz words..... Eagerness to grow the business in every possible way , supported by huge investments in marketing and training etc
sets CISCO apart from the rest of the crowd. Being an amateur in the business , not sure if i can strike a fair comparison between the other players.
But definitely hearing the news that "CISCO is really upset with PROCURVE acquiring
about 7% of the market share of which CISCO owns 80% ", i realised that they have the "killer" attitude ...Probably you need this attitude , if you have to grow the business and also sustain amidst the competition.....
Definitely a great learning experience and let me see how much of these am able to implement when i reach out to the channel.....
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